#ThroughGermanEyes –
The Art Series of Adrian Bedoy

Adrian Johann Dan Bedoy (* 1979) is a German photographer, journalist, entrepreneur and lecturer for visual arts. His unique artistic approach and multidimensional photography have earned him recognition in the international art scene.

Bedoy grew up in Bucharest, Romania. In 1987, the family moved to the father’s home in Germany and settled in Essen. As a teenager, he worked for many artists from Folkwang University and the Düsseldorf Kunstakademie. After his high school diploma, Bedoy in 1997 started his apprenticeship of photography with renowned light and photo designers. This early exposure to professional photography helped him develop his distinctive artistic vision.

After completing his education, he studied economic journalism. He started his professional career with the RAG Group (today Evonik Industries), a worldwide leading German producer of chemical ingredients and plastics. Here, Bedoy got to know and value original handcrafted plexiglass, which he now uses as a vehicle to express his visual arts.

Professional Career

In 2006, he took over as Director of Public Relations and Marketing at the Philharmonic Concert Hall of Essen, Europe’s most modern concert hall and architectural masterpiece. At the age of only 28, Bedoy took over a leading position in the field of integrated advertising with public relations at the advertising agency Jung von Matt.

Since 2009, Bedoy has also been a lecturer, teaching visual arts and modern forms of visual presentation. He has worked as a freelance photographer and videographer since 1999, collaborating with prestigious news agencies like AP Associated Press and dpa. In 2008, he founded his own company, the idea agency Corporate Inspiration, which works for international leading brands and corporations.

Artistic Work: #ThroughGermanEyes

In addition to commissioned visual work, Bedoy travels the world to expand his performing series “#ThroughGermanEyes.” He has featured more than 30 countries and cities, including Berlin, Düsseldorf, Copenhagen, London, Tallinn, Paris, New York City, Miami, Hong Kong, Ho-Chi-Minh, Bangkok, Shanghai, and Kuala Lumpur.

Bedoy’s artistic philosophy recognizes that architecture and monuments have always been core elements of professional photography because they timelessly represent cities, countries, cultures, and communities. However, he acknowledges that in today’s era of digitization and globalization, boundaries diminish, and everything can be seen with a simple click.

With his series #ThroughGermanEyes, Bedoy shoots artistic interpretations of modern architecture in today’s digital era of globalization. He explains: “I decided to shoot an artistic series of modern architecture interpretations in today’s digital era of globalisation with its mega cities and metropoles as a translation of the old way of portraying architecture, scenery and lines combined with a totally innovative way of showing landmarks. I mix perfect architecture with technology and perfection in photographic art production paying tribute to individualism and photography as art in a digital era that allows post-production and re-production.”

Artistic Technique and Philosophy

Bedoy’s unique artworks aim to challenge the normal one-dimensional perspective of ordinary landscape photography. They motivate spectators to rethink their views, discover something new, and reflect on potential prejudices and pre-knowledge. His pieces of contemporary art contain aspects that can be easily recognized and appear familiar, yet the spectator experiences something completely new, interpreting what they see through their individual experiences and sociocultural background.

The handcrafted artworks are multidimensional: three images on three independent glass plates in a special frame change perspective depending on the viewing angle. Each piece weighs over 28 kilograms and measures 1 square meter. This technique makes the pictures copy-proof and not reproducible.

“For my artwork and series #ThroughGermanEyes I want to make my pieces of digital photography unique in the way I choose, shoot and compose the pictures and in the way I produce the pieces of art,” Bedoy explains.

“The pictures are unique, timeless and multifaceted also in the way they are produced to underline that art is more than mere perfection of photographic expertise and perspective,” he adds. “The production reflects multiple points of view, multi-dimensional perspective and makes photographic pictures tangible and unique pieces of art.”

Bedoy combines different photographical layers and perspectives for uniqueness and transparency. By using handcrafted German plexiglass, he implements the pictures inside multiple layers of the glass to give them a new multi-dimension through overlapping and translucent, brilliant quality. He firmly believes that “a photography needs to be as unique as a painting and needs space to develop its attitude.”

Today, Bedoy lives in Düsseldorf, and his works have been exhibited in prestigious venues including the National Gallery of Kuala Lumpur, Hong Kong, the Gerhardt Braun Gallery in Palma de Mallorca, Spain, and the artist’s studio in Düsseldorf.